Smart Roof Installation is a family-owned roofing contractor serving Appleton and all of Outagamie County. We install asphalt shingle, metal, and specialty roof systems built for Wisconsin weather.
Free inspection · Written estimate · No obligation
Appleton is the heart of the Fox Cities, with a large stock of historic homes, established mid-century neighborhoods, and steady newer development on the city's edges.
Older Appleton homes near the downtown and around Lawrence University frequently have steep, complex roofs with multiple valleys, dormers, and original masonry chimneys. Chimney flashing is one of the most common leak sources we find on these roofs, and it is also one of the most commonly skipped steps by contractors in a hurry. We rebuild chimney and penetration flashing properly as part of every roof installation.
Appleton's range from century-old homes to new construction means we stock and install everything from synthetic slate and steel shake for historic character to standard architectural shingles.
We serve Appleton neighborhoods including the historic downtown, the areas around Lawrence University, Erb Park, Pierce Park, and the newer development on the north and south sides.
Every roof we install in Appleton is a complete roofing system — not just a layer of shingles.
Full tear-off and replacement for Appleton homes at the end of their roof's service life, with roof deck inspection before anything new goes on.
Leak repair, flashing repair, and storm damage repairs for Appleton properties, including emergency roof tarping when a storm has opened the roof up.
Steel roofing systems, standing seam, and steel shake — a strong fit for Appleton properties that want maximum service life and snow shedding.
Flat and low-slope roof systems for Appleton commercial buildings, scheduled to minimize disruption to your business.
Heat-reflective finishes, upgraded insulation, and ventilation systems that lower energy costs on Appleton homes.
Free roof inspections for Appleton homeowners and buyers, with a written assessment and honest repair-versus-replace guidance.
We install and repair roofs throughout Appleton and the surrounding area. Here is the map of the community we serve.
Wind-driven shingle loss around ridge caps and gable ends is the most common storm damage we find in Appleton.
Water backing up at the eaves usually points to an attic ventilation or insulation problem, not a shingle defect.
Heavy granule loss means the shingle surface is breaking down and the mat underneath is exposed to the sun.
Most asphalt shingle roofs in Wisconsin last 20 to 30 years. Past that, replacement is usually the better value.
Curling edges and surface cracking signal the roof has dried out and is no longer shedding water reliably.
If you are repairing the same roof every few years, replacement is almost always cheaper over time.
Yes. We provide free roof inspections for homeowners in Appleton and throughout Outagamie County. We assess the condition of your shingles, flashing, ventilation, and roof deck, then give you a written assessment with an honest recommendation on whether repair or replacement makes more sense.
Roof replacement cost in Appleton depends on your roof's size, pitch, complexity, the number of existing layers that need removal, and the roofing material you choose. We provide a detailed written estimate after inspecting your roof, so you can compare options without guesswork.
We install architectural asphalt shingles including Atlas Pinnacle Pristine, IKO Dynasty, and Cambridge, along with metal roofing systems, steel shake, and synthetic slate tile. We help you choose a material based on your roof's design, your budget, and how long you plan to stay in the home.
Yes. We handle storm damage repairs throughout Outagamie County, including missing and lifted shingles, damaged flashing, and emergency roof tarping to stop water intrusion. We can document the damage and work directly with your insurance company on your claim.
Beyond Appleton, we install and repair roofs across Outagamie County and the wider Northeast Wisconsin region.
Tell us about your roof and we will schedule a free inspection at your Appleton property. You will get a written assessment, an honest repair-or-replace recommendation, and a clear estimate — with no high-pressure sales.