Smart Roof Installation is a family-owned roofing contractor serving New London and all of Waupaca County. We install asphalt shingle, metal, and specialty roof systems built for Wisconsin weather.
Free inspection · Written estimate · No obligation
New London straddles the Wolf River across Waupaca and Outagamie counties, and much of its housing dates from the mid-twentieth century or earlier.
Older New London homes frequently have steep pitches, original dormers, and multiple roof planes with valleys where water volume concentrates. Those are the spots where cheap flashing work fails first. We rebuild valley and chimney flashing properly and install upgraded ice-and-water membrane in the valleys rather than relying on underlayment alone.
New London has a good number of homes with original roof structures, so a full tear-off and deck inspection is often the right call rather than layering over existing shingles.
We serve New London properties on both sides of the river, including the historic downtown, the residential neighborhoods along the Wolf River, and the rural parcels surrounding the city.
We also serve neighboring communities including Waupaca, Appleton, Clintonville, Shawano. You can learn more about Smart Roof Installation on our home page, or read about our full roofing services.
Every roof we install in New London is a complete roofing system — not just a layer of shingles.
Full tear-off and replacement for New London homes at the end of their roof's service life, with roof deck inspection before anything new goes on.
Leak repair, flashing repair, and storm damage repairs for New London properties, including emergency roof tarping when a storm has opened the roof up.
Steel roofing systems, standing seam, and steel shake — a strong fit for New London properties that want maximum service life and snow shedding.
Flat and low-slope roof systems for New London commercial buildings, scheduled to minimize disruption to your business.
Heat-reflective finishes, upgraded insulation, and ventilation systems that lower energy costs on New London homes.
Free roof inspections for New London homeowners and buyers, with a written assessment and honest repair-versus-replace guidance.
We install and repair roofs throughout New London and the surrounding area. Here is the map of the community we serve.
Wind-driven shingle loss around ridge caps and gable ends is the most common storm damage we find in New London.
Water backing up at the eaves usually points to an attic ventilation or insulation problem, not a shingle defect.
Heavy granule loss means the shingle surface is breaking down and the mat underneath is exposed to the sun.
Most asphalt shingle roofs in Wisconsin last 20 to 30 years. Past that, replacement is usually the better value.
Curling edges and surface cracking signal the roof has dried out and is no longer shedding water reliably.
If you are repairing the same roof every few years, replacement is almost always cheaper over time.
Yes. We provide free roof inspections for homeowners in New London and throughout Waupaca County. We assess the condition of your shingles, flashing, ventilation, and roof deck, then give you a written assessment with an honest recommendation on whether repair or replacement makes more sense.
Roof replacement cost in New London depends on your roof's size, pitch, complexity, the number of existing layers that need removal, and the roofing material you choose. We provide a detailed written estimate after inspecting your roof, so you can compare options without guesswork.
We install architectural asphalt shingles including Atlas Pinnacle Pristine, IKO Dynasty, and Cambridge, along with metal roofing systems, steel shake, and synthetic slate tile. We help you choose a material based on your roof's design, your budget, and how long you plan to stay in the home.
Yes. We handle storm damage repairs throughout Waupaca County, including missing and lifted shingles, damaged flashing, and emergency roof tarping to stop water intrusion. We can document the damage and work directly with your insurance company on your claim.
Beyond New London, we install and repair roofs across Waupaca County and the wider Northeast Wisconsin region.
Tell us about your roof and we will schedule a free inspection at your New London property. You will get a written assessment, an honest repair-or-replace recommendation, and a clear estimate — with no high-pressure sales.