Smart Roof Installation is a family-owned roofing contractor serving Rhinelander and all of Oneida County. We install asphalt shingle, metal, and specialty roof systems built for Wisconsin weather.
Free inspection · Written estimate · No obligation
Rhinelander is deep Northwoods country, and its climate is the hardest in our service area — long winters, high snow loads, and a short roofing season.
Rhinelander roofs face the most extreme conditions we work in. Snow sits on roofs for months, ice damming is common, and the freeze-thaw cycle is long and severe. Because of that, we install above the minimum here: heavier ice-and-water protection, upgraded underlayment, and metal roofing systems where homeowners want the longest possible service life. Metal roofing has an additional advantage in this climate — it sheds snow rather than holding it.
Rhinelander's lake properties, cabins, and primary residences all need roof systems specified for Northwoods weather rather than Green Bay defaults.
We serve the City of Rhinelander and the surrounding Oneida County lake communities, including the downtown area, the residential neighborhoods, and the many lakefront properties in the region.
We also serve neighboring communities including Tomahawk, Merrill, Antigo, Crandon. You can learn more about Smart Roof Installation on our home page, or read about our full roofing services.
Every roof we install in Rhinelander is a complete roofing system — not just a layer of shingles.
Full tear-off and replacement for Rhinelander homes at the end of their roof's service life, with roof deck inspection before anything new goes on.
Leak repair, flashing repair, and storm damage repairs for Rhinelander properties, including emergency roof tarping when a storm has opened the roof up.
Steel roofing systems, standing seam, and steel shake — a strong fit for Rhinelander properties that want maximum service life and snow shedding.
Flat and low-slope roof systems for Rhinelander commercial buildings, scheduled to minimize disruption to your business.
Heat-reflective finishes, upgraded insulation, and ventilation systems that lower energy costs on Rhinelander homes.
Free roof inspections for Rhinelander homeowners and buyers, with a written assessment and honest repair-versus-replace guidance.
We install and repair roofs throughout Rhinelander and the surrounding area. Here is the map of the community we serve.
Wind-driven shingle loss around ridge caps and gable ends is the most common storm damage we find in Rhinelander.
Water backing up at the eaves usually points to an attic ventilation or insulation problem, not a shingle defect.
Heavy granule loss means the shingle surface is breaking down and the mat underneath is exposed to the sun.
Most asphalt shingle roofs in Wisconsin last 20 to 30 years. Past that, replacement is usually the better value.
Curling edges and surface cracking signal the roof has dried out and is no longer shedding water reliably.
If you are repairing the same roof every few years, replacement is almost always cheaper over time.
Yes. We provide free roof inspections for homeowners in Rhinelander and throughout Oneida County. We assess the condition of your shingles, flashing, ventilation, and roof deck, then give you a written assessment with an honest recommendation on whether repair or replacement makes more sense.
Roof replacement cost in Rhinelander depends on your roof's size, pitch, complexity, the number of existing layers that need removal, and the roofing material you choose. We provide a detailed written estimate after inspecting your roof, so you can compare options without guesswork.
We install architectural asphalt shingles including Atlas Pinnacle Pristine, IKO Dynasty, and Cambridge, along with metal roofing systems, steel shake, and synthetic slate tile. We help you choose a material based on your roof's design, your budget, and how long you plan to stay in the home.
Yes. We handle storm damage repairs throughout Oneida County, including missing and lifted shingles, damaged flashing, and emergency roof tarping to stop water intrusion. We can document the damage and work directly with your insurance company on your claim.
Beyond Rhinelander, we install and repair roofs across Oneida County and the wider Northeast Wisconsin region.
Tell us about your roof and we will schedule a free inspection at your Rhinelander property. You will get a written assessment, an honest repair-or-replace recommendation, and a clear estimate — with no high-pressure sales.