Smart Roof Installation is a family-owned roofing contractor serving Wausau and all of Marathon County. We install asphalt shingle, metal, and specialty roof systems built for Wisconsin weather.
Free inspection · Written estimate · No obligation
Wausau sits on the Wisconsin River at the foot of Rib Mountain, and its climate is measurably harsher than the Green Bay area — colder winters, heavier snow, and a longer freeze season.
Wausau's snow load and temperature swings make roof system design important. Ice damming is common here, and it is almost always a symptom of inadequate attic insulation or ventilation rather than a shingle defect. We start by assessing ventilation and insulation, then specify the roofing system — not the other way around. Wausau's older west-side neighborhoods also have complex historic rooflines that need careful flashing and detail work.
Between the historic homes and the newer construction on Wausau's east side, we install the full range of systems from standard architectural shingles up to metal and synthetic slate.
We serve Wausau neighborhoods on both sides of the Wisconsin River, including the historic west side, the downtown and riverfront, and the residential areas on the east side and near Rib Mountain.
We also serve neighboring communities including Merrill, Stevens Point, Wisconsin Rapids, Tomahawk. You can learn more about Smart Roof Installation on our home page, or read about our full roofing services.
Every roof we install in Wausau is a complete roofing system — not just a layer of shingles.
Full tear-off and replacement for Wausau homes at the end of their roof's service life, with roof deck inspection before anything new goes on.
Leak repair, flashing repair, and storm damage repairs for Wausau properties, including emergency roof tarping when a storm has opened the roof up.
Steel roofing systems, standing seam, and steel shake — a strong fit for Wausau properties that want maximum service life and snow shedding.
Flat and low-slope roof systems for Wausau commercial buildings, scheduled to minimize disruption to your business.
Heat-reflective finishes, upgraded insulation, and ventilation systems that lower energy costs on Wausau homes.
Free roof inspections for Wausau homeowners and buyers, with a written assessment and honest repair-versus-replace guidance.
We install and repair roofs throughout Wausau and the surrounding area. Here is the map of the community we serve.
Wind-driven shingle loss around ridge caps and gable ends is the most common storm damage we find in Wausau.
Water backing up at the eaves usually points to an attic ventilation or insulation problem, not a shingle defect.
Heavy granule loss means the shingle surface is breaking down and the mat underneath is exposed to the sun.
Most asphalt shingle roofs in Wisconsin last 20 to 30 years. Past that, replacement is usually the better value.
Curling edges and surface cracking signal the roof has dried out and is no longer shedding water reliably.
If you are repairing the same roof every few years, replacement is almost always cheaper over time.
Yes. We provide free roof inspections for homeowners in Wausau and throughout Marathon County. We assess the condition of your shingles, flashing, ventilation, and roof deck, then give you a written assessment with an honest recommendation on whether repair or replacement makes more sense.
Roof replacement cost in Wausau depends on your roof's size, pitch, complexity, the number of existing layers that need removal, and the roofing material you choose. We provide a detailed written estimate after inspecting your roof, so you can compare options without guesswork.
We install architectural asphalt shingles including Atlas Pinnacle Pristine, IKO Dynasty, and Cambridge, along with metal roofing systems, steel shake, and synthetic slate tile. We help you choose a material based on your roof's design, your budget, and how long you plan to stay in the home.
Yes. We handle storm damage repairs throughout Marathon County, including missing and lifted shingles, damaged flashing, and emergency roof tarping to stop water intrusion. We can document the damage and work directly with your insurance company on your claim.
Beyond Wausau, we install and repair roofs across Marathon County and the wider Northeast Wisconsin region.
Tell us about your roof and we will schedule a free inspection at your Wausau property. You will get a written assessment, an honest repair-or-replace recommendation, and a clear estimate — with no high-pressure sales.